Kent Invicta Chamber - Business Bites – Unlocking smarter decision making for improved profitsThursday 12th February 2026

Business Bites: Smarter Decision Making with Judy Diamond from Azets

Join this Business Bites session to explore practical tools for better decision making in business. Every choice you make influences your success, yet many people rely on instinct or avoid decisions altogether.

In this webinar, Judy Diamond from Azets will share proven techniques to help you make decisions with greater confidence and clarity. You’ll learn how your mind works both for and against you, and leave with a toolkit to help you evaluate risks and make smarter choices.

This short, focused session is designed for business owners and professionals who want to strengthen their decision-making skills and handle challenges more effectively.

What You’ll Gain

• Practical tools and frameworks for better decisions
• Greater confidence when facing risk or uncertainty
• Insight into how your thinking influences outcomes

About Judy Diamond – Azets
Judy Diamond brings more than 30 years of business experience. Raised in a family business that grew to £10 million turnover, she has a lifelong understanding of entrepreneurship.

After studying Economics at Cambridge University, Judy joined KPMG, gaining experience in finance and consultancy before moving to Azets in 2010 to support small businesses through digital transformation.

She later worked independently before rejoining Azets in 2022 as a Business Advisor for the Kent region, helping local companies improve performance through practical, data-driven advice.

Zoom Security Tips

• Check what’s visible behind you before joining.
• Avoid displaying personal or confidential information.
• Be aware that screenshots may be taken during the event.
• Only write or say things you’d be happy to share publicly.

Join this insightful Business Bites webinar to learn how structured decision making can help you steer your business with confidence.